Guides
Practical guides for owners who want to sell more.
Arabic-first, answer-first. No fluff.
- 4 min readDraft, pending review
A WhatsApp chatbot for your brand: answer customers around the clock
A WhatsApp chatbot answers the questions your customers ask every day, in seconds, at any hour, in Egyptian Arabic. It should handle the repeat work and hand the rest to a person. Here is what it does well, where it should stop, and how to launch one without losing your brand's voice.
By Hesham Harb
Read - 5 min readDraft, pending review
Signs your shop needs inventory software
If you sell items you do not have, find stock you forgot you had, or close the shop to count, you have outgrown your current method. Inventory software gives you one live count per item per branch that every channel uses. Here are the signs, what to look for, and how to switch without stopping sales.
By Hesham Harb
Read - 5 min readDraft, pending review
Product photography that sells, not just looks good
Product photography sells when it answers the buyer's questions before they ask: what is it, how big is it, what does it feel like, how will it look in my life. Pretty is not the goal. Clarity and desire are. Here is how to plan a shoot that does both, and how to brief whoever shoots it.
By Hesham Harb
Read - 4 min readDraft, pending review
Orders from everywhere: how to bring them into one place
Orders arrive from your website, WhatsApp, Instagram, phone calls and the shop floor. One list, one customer record and one stock count is the only way to keep up. Here is why the mess happens, what a single order list has to do, and how to move to one without losing a single order.
By Hesham Harb
Read - 5 min readDraft, pending review
How to choose a POS system for your shop
The right POS system is the one that matches how your shop actually sells: your channels, your products, your branches and your team. Start from your daily workflow, then judge every system against it. This guide gives you the questions to ask and the traps to avoid.
By Hesham Harb
Read - 4 min readDraft, pending review
How to get more Google reviews for your business
You get more Google reviews by asking every happy customer at the right moment, making it a one-tap job, and replying to every review you receive. Most businesses skip all three. Here is how to do each one, and how to automate the asking so it keeps happening without you.
By Hesham Harb
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